Lunchtime Talk: The Seafood Market in Spain: Traditions and New Trends

Jose Polanco, a professor of marketing and economics at the University of Cantabria, in Santander, Spain, is an expert on European seafood retailers and consumers and the Spanish seafood market. He talked about how the Spanish seafood market combines both old traditions—such as consumer fish markets—with new trends, such as growing supermarket sales of frozen fish and rapidly growing imports of farmed pangasius and other whitefish.

Download the presentation (PDF, 1.57MB).

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